MM Mega Market Vietnam launches wholesale food pricing programs

MM Mega Market Vietnam (MMVN) has launched two strategic initiatives, ‘Wholesale Prices’ and ‘Price Stabilization Lock,’ across its 22 centers nationwide. The programs aim to alleviate living cost pressures for families and small-to-medium businesses by providing standardized food at wholesale rates.

The ‘Wholesale Prices’ program focuses on 30 high-frequency fresh food items, including various meats, seafood, and vegetables. To ensure quality alongside low costs, MMVN utilizes its closed supply chain and applies a ‘Green Responsibility Tick’ certification to its produce, addressing consumer concerns regarding the quality of low-priced goods.

In addition to fresh produce, the retailer has selected 300 essential products to participate in these pricing campaigns, optimizing its supply chain weekly to maintain competitive market rates.