Mónica Urbano advises proper Google review requests for local businesses

Mónica Urbano, owner of a marketing agency in Jaén, Spain, explains how businesses should correctly ask customers for Google reviews. She notes that reviews influence consumer trust and local SEO, helping firms appear higher on Google Maps and search results. With AI tools such as ChatGPT and Gemini evaluating online reputation, obtaining genuine, high‑quality reviews is increasingly important.

Urbano advises that review requests should be part of the regular customer‑service process, not only when a business needs to boost its rating. She stresses the need for a steady flow of reviews, good quality feedback, and active interaction with reviewers to signal authority in areas like SEO, social‑media management, and web design.