MobilePay to rebrand as Vipps across Nordic region

MobilePay is undergoing a rebranding process to unify payment services across the Nordic region under the name Vipps. The transition will occur in two stages: a new smiley-shaped logo is being introduced immediately, while the official name change to Vipps will take effect on January 12.

The move aims to create a single, recognizable mobile wallet brand across Denmark, Greenland, Norway, Sweden, and Finland. While the name and icon are changing, the app's functionality will remain identical, and users are not required to take any action. In Denmark and Finland, the app will retain its signature blue color, whereas it will remain orange in Norway and Sweden.

The unification follows the 2022 merger between MobilePay in Denmark and Finland and Norway's Vipps. The entity continues to be backed by institutions including Danske Bank and DNB.