Moc Chau Agricultural Festival opens at Hinode Mall

The Moc Chau Agricultural Festival commenced on November 7, 2026, at Hinode Mall in Hoai Duc, Hanoi. The event, which runs until November 15, 2026, aims to connect highland producers directly with consumers by offering fresh produce from the Moc Chau region of Son La province.

Attendees can access a variety of vegetables and fruits at discounted prices. Featured items include specialty vegetables such as 'cai meo' and sweet cabbage, priced between 9,900 and 18,900 VND per kg. Other available produce includes pumpkins, cucumbers, tomatoes, and Palermo peppers.

The fruit selection includes Son La red pomelo, Cara oranges, and Phu Yen tangerines. The festival is designed to recreate the atmosphere of a Northwest highland market within an urban setting, emphasizing food safety and clear product origins.