Moda Argentina X LA VIDA launches health awareness campaign

The initiative ‘Moda Argentina X LA VIDA’ has launched its fourth edition under the slogan ‘Chequearse está de moda’ (Getting checked is in fashion). The campaign uses fashion to promote health awareness, specifically focusing on the importance of medical checkups and early diagnosis.

Public figures and fashion influencers, including Juliana Awada, Natalia Oreiro, Paula Chaves, Teté Coustarot, and Mariana Fabbiani, have joined the movement by sharing specially designed white T-shirts on social media. These garments feature graphic elements, such as illustrated hearts, to serve as symbols for the cause.

The campaign includes a charitable component, with proceeds from the initiative being directed toward medical research. A central event is scheduled for September 30 at Paseo Alcorta, featuring a fashion show where participating brands will incorporate the campaign’s T-shirts into their collections.