Modern witch aesthetics and their connection to feminism

The figure of the witch is experiencing a cultural resurgence, appearing in modern media, fashion, and feminist imagery. This trend is highlighted by the release of a sequel to the 1990s fantasy comedy ‘Practical Magic’, starring Sandra Bullock and Nicole Kidman, which presented an aestheticized version of witches rather than traditional caricatures.

Historically, the witch served as a counter-image to the societal ideal of the ‘good woman,’ representing those who did not conform to established systems. Contemporary interpretations on platforms like TikTok and in feminist posters continue to use the witch archetype to represent non-conformity and modern female identity.