Modivo Group launches ShockPrice retail chain in Poland

Modivo Group has officially launched ShockPrice, a new off-price retail concept in Poland. The first 2,400 square meter store opened on August 21, 2026, in the S1 Shopping Park in Wałbrzych.

Unlike the group’s existing HalfPrice brand, which focuses on fashion and premium brands in larger city shopping centers, ShockPrice is designed as a value retail format. It aims to target customers in smaller towns by prioritizing lower prices and higher inventory turnover. The product range includes clothing, footwear, toys, and home goods from known brands.

Dariusz Miłek, President of Modivo S.A., stated that the new format complements HalfPrice by operating in a lower price segment. The company plans an aggressive expansion, aiming to open approximately 40 to 43 stores by the end of 2026.