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Modivo launches first ShockPrice discount store in Wałbrzych
Modivo has launched its first ShockPrice store, a new off-price discount brand, in Wałbrzych, Poland. Located in the S1 shopping center, the 2,400-square-meter facility focuses on branded surplus, end-of-collection items, and returns, with a particular emphasis on products from American companies such as toys, sportswear, and cosmetics.
ShockPrice is positioned as a lower-margin, high-rotation alternative to Modivo’s existing HalfPrice brand. While HalfPrice targets larger cities with higher margins, ShockPrice aims to compete in smaller towns and locations where customers prioritize the lowest possible prices. The brand is utilizing the legacy CCC slogan, “Price Makes Miracles” (translated as “Cena Czyni Cuda”).
Modivo executives, including Vice President Malwina Winter, stated that the company plans to open 40 ShockPrice stores this year. Long-term, the group aims to reach 100 off-price locations, with ShockPrice accounting for 20 openings annually. This expansion follows a strong second quarter for Modivo Platform, which reported record revenues exceeding 3 billion PLN.
Entities
Dariusz Miłek · HalfPrice · Modivo · ShockPrice · Wałbrzych
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] ShockPrice stores will focus on products from American companies, including toys, sportswear, and cosmetics. next.gazeta.pl
- [○ 1 SOURCE] The company aims to open 20 ShockPrice stores annually out of a planned 100 off-price locations. next.gazeta.pl
- [● 2 SOURCES] Modivo plans to open 40 ShockPrice stores within this year. www.parkiet.com · retailnet.pl
- [○ 1 SOURCE] Modivo Platform's revenues exceeded 3 billion PLN in the second quarter of 2026. retailnet.pl
- [● 3 SOURCES] Modivo has launched its first ShockPrice discount store in Wałbrzych, Poland. next.gazeta.pl · www.parkiet.com · retailnet.pl
- [● 3 SOURCES] The ShockPrice brand operates on an off-price model, selling branded surplus, end-of-collection, and return items. next.gazeta.pl · www.parkiet.com · retailnet.pl
- [● 2 SOURCES] The ShockPrice store in Wałbrzych covers 2,400 square meters. www.parkiet.com · retailnet.pl
- [○ 1 SOURCE] By the end of the year, the combined area of HalfPrice and ShockPrice is expected to exceed 643,000 square meters. www.parkiet.com