MODO partners with OpenAI for AI-driven shopping in Latin America

MODO has partnered with OpenAI to launch agentic commerce in Latin America, allowing users to search for, compare, and pay for products directly within ChatGPT. This integration enables an end-to-end shopping flow where the AI assistant handles product selection and price evaluation before redirecting the user to the MODO app via a QR code to finalize the transaction through a regulated financial system.

Frávega is the first retailer to join the platform, with plans to gradually expand the catalog to other businesses. This strategic move aims to strengthen the banking ecosystem's competitiveness against dominant e-commerce platforms like Mercado Libre.