MOJT and Bevi debut Gen Z‑focused alcoholic beverage formats

In China, up‑and‑coming cocktail brand MOJT partnered with Kweichow Moutai’s subsidiary to launch a line of three Moutai‑infused cocktails. Taiwanese pop star Jay Chou was appointed global ambassador, and the collaboration highlighted local Guizhou ingredients such as blueberries, chilli and tomatoes.

In the United Kingdom, Bevi Drinks announced its launch of a new ready‑to‑drink format called the SachetCan, which pairs a 12% ABV canned spirit with a “Joss Shot” powder sachet. Co‑founder Josh Hillier says the product targets Gen Z pre‑drink occasions, offering low‑calorie, real‑fruit flavours and a unique energy‑boosting shot.

Both brands are positioning themselves as innovative alternatives for younger consumers, emphasizing celebrity endorsement, novel packaging and flavor concepts to capture the growing demand for lighter, socially shareable alcoholic drinks.