Moldova targets Swiss market with new tourism strategy

The National Association for Tourism in Moldova (ANTRIM) has developed a new strategic concept to promote the country as a tourist destination specifically targeting the Swiss market. The project was presented during Moldova Business Week 2026.

Experts identified a strong compatibility between the preferences of Swiss travelers and Moldova's cultural and gastronomic offerings. The strategy is based on several key factors, including the high purchasing power of Swiss residents, who spent approximately 20.68 billion euros on international travel in 2025, and a high frequency of travel among the Swiss population.

Key elements of the promotion plan include leveraging the launch of direct flights to make Moldova more accessible and catering to the Swiss preference for city breaks and nature-oriented travel.