Molinari Italia appoints Marina Manfredi as Marketing Director

Molinari Italia has appointed Marina Manfredi as its new Marketing Director. Reporting directly to General Manager Michele Mastrangelo, Manfredi will oversee marketing and trade marketing activities for the company’s entire portfolio, including both owned and distributed brands.

The appointment aims to strengthen the company’s managerial structure to support growth in Italy and international markets while consolidating the premium positioning of its brands. Key priorities include developing an integrated marketing strategy, coordinating commercial and communication initiatives, and driving innovation through new product launches.

Manfredi brings over 20 years of experience in the Fast-Moving Consumer Goods (FMCG) sector. Her previous roles include positions at Kellogg Italia and Colgate-Palmolive, and most recently, she served as Brand Director for the Peroni Family at Birra Peroni, where she contributed to the relaunch of Peroni and Peroni Nastro Azzurro.