Moloco and Chief Media announce strategic agency expansions

Moloco, an AI performance advertising company, has launched the Moloco Agency Partner Program. The initiative aims to strengthen collaboration with global agencies and provide them with resources, certification, and strategic support to help brands grow within the independent app ecosystem. The program includes over a dozen founding partners across North America, EMEA, LATAM, and APAC, such as PMG, Dentsu UK&I, and M+C Saatchi Performance.

In a separate development in the performance media sector, Chief Media has acquired ecommerce consultancy AMZ Advisers and its stake in the creator-led social commerce agency Reach Social. These acquisitions are intended to expand Chief Media’s capabilities across marketplaces like Amazon and TikTok Shop, allowing for a more integrated approach to paid media and social commerce as consumer purchasing decisions shift across digital platforms.