Momami achieves over twofold growth via digital platforms

Indonesian childcare brand Momami has reported more than a two-fold year-on-year business growth through the platforms Tokopedia and TikTok Shop. This expansion is attributed to digital marketing strategies, including the use of LIVE Shopping features and collaborations with tens of thousands of affiliate video creators each month.

As a result of this growth, Momami has become the first local brand selected for the inaugural #BeliLokal Brand Day program hosted by both Tokopedia and TikTok Shop. The company, established in 2019 under PT Multitrend Indo Tbk as part of the Kanmo Group, has expanded its product portfolio from wet wipes to include shampoos, baby soaps, sunscreens, and mosquito lotions.

Momami is also pursuing international expansion, having launched products in Singapore and exploring further opportunities within the ASEAN region through distributor partnerships. The brand utilizes locally sourced ingredients, such as rice bran oil, aloe vera, and green tea, in its product formulations.