Moncler celebrates New York presence with exhibition and new flagship

Moncler is launching a citywide celebration in New York to mark nearly two decades of operations in the city and the opening of a new flagship store. The brand will host an open-air exhibition titled ‘New York in Moncler’ from September 9 to 13.

The exhibition will feature large-scale photographs displayed in various locations across the city, with a centerpiece installation located in Vanderbilt Hall at Grand Central Terminal. To accompany the event, Moncler is releasing a film featuring unreleased music and narration by Alicia Keys.

The new flagship store is a 24,000-square-foot, two-level space located at the base of the General Motors Building at 767 Fifth Avenue. This expansion follows the brand's long-standing presence in the U.S. market, which began in 2007 through high-end wholesale retailers.