Moncler launches Re/Icons campaign featuring Cher, Grace Jones, and Jennie

Italian luxury fashion brand Moncler has launched its ‘Pioneers in Moncler’ campaign as part of the Re/Icons collection. The campaign features three influential artists from different generations: Cher, Grace Jones, and Jennie of the South Korean group BLACKPINK.

The collection revisits and reinterprets four of the brand’s historic mountain styles dating back to the 1950s, including the Karakorum, Verone, Himalaya, and Tibb models. These pieces have been updated with new materials, proportions, and finishes.

Photographed by British artist Gabriel Moses, the visual production uses a dramatic aesthetic inspired by the early alpine photography of Lionel Terray. The campaign aims to celebrate cultural icons who have transcended their original fields to influence global fashion and identity.