Mondelez International acquires majority stake in Undercover Snacks

Mondelez International has announced the acquisition of a majority stake in Undercover Snacks, a company specializing in gluten-free products made with crunchy quinoa. The move is intended to expand Mondelez’s portfolio in the healthier snack segment, responding to consumer trends that prioritize ingredients, calorie profiles, and perceived nutritional benefits.

Undercover Snacks, founded in 2017, is known for its chocolate and quinoa snacks, which are frequently distributed to passengers on United Airlines. Mondelez CEO Dirk Van de Put stated during an analyst call that the company’s portfolio must evolve toward healthier options over time, describing this transaction as a step in that direction.

The deal is expected to close in early 2027. Following the announcement, Mondelez shares saw a pre-market increase of up to 7.7%.