Mondelēz appoints Adyl Laraki to lead Northwest Africa operations

Mondelēz International has appointed Adyl Laraki as General Manager for Northwest Africa. Based in Casablanca, Laraki will oversee the company’s operations in Morocco, Algeria, Tunisia, and Mauritania.

Effective as of October 1, 2026, his mandate includes driving regional growth, strengthening market synergies, and identifying new development opportunities. The appointment is intended to consolidate Morocco’s position as a regional industrial hub for the group while adapting product offerings to consumer trends.

Laraki joins Mondelēz from OCP Nutricrops, where he served as CEO Europe. His professional background includes over twenty years at Procter & Gamble, where he held various leadership roles across North Africa, Europe, Australia, New Zealand, and the Philippines, including senior responsibilities in sales and digital commerce for Asia, the Middle East, and Africa.