Mondelēz International identifies Africa as a major global growth engine

Mondelēz International has identified Sub-Saharan Africa as a potential global growth engine due to its population of 1.3 billion consumers across 49 countries. Hisham Ezz El Arab, Business Unit President for Sub-Saharan Africa at Mondelēz, noted that the region's youthful, energetic, and aspirational population offers a scale of growth potential that is difficult to find elsewhere.

Speaking at the Lagos Business School Leadership Dialogue in Lagos, Ezz El Arab emphasized that unlocking this economic potential requires significant investment in human talent and the creation of supportive ecosystems. He argued that providing people with the right environment and opportunities is essential to transforming the continent's demographic advantages into sustained economic growth.

During his presentation, Ezz El Arab also introduced a five-point leadership framework for business transformation centered on people, plan, process, progress, and purpose, noting that these elements are interconnected and vital for organizational success.