Mondial Paris 2026: Major automakers return to compete with Chinese rivals

The Mondial Paris auto show, scheduled for October 12–18, 2026, is seeing a significant return of major automotive manufacturers. Brands including Ford, Volvo, and Hyundai are participating, marking a shift for companies that had previously distanced themselves from the event.

Industry analysts suggest this resurgence is driven by the need to maintain visibility in the face of increasing competition from Chinese manufacturers, who are aggressively setting the global automotive agenda. While many legacy brands are returning to showcase new technologies and electric models, BMW is notably absent from the lineup following a reported decline in profits during the first half of the year.

Visitors to the exhibition can expect a complex ecosystem of pavilions ranging from premium brands to electric vehicle specialists and concept car displays. Efficient navigation of the event requires digital ticketing and strategic planning to manage the high density of demonstrations and various thematic areas.