Monferrato region featured on Sky Uno’s ‘4 Hotel’

The Monferrato region, located within the UNESCO World Heritage hills of Piedmont, will be featured in a special episode of the television program ‘4 Hotel’ on Sky Uno. Hosted by chef Bruno Barbieri, the episode showcases four hospitality structures located in the provinces of Asti and Alessandria.

In accordance with the show's format, local hoteliers will evaluate competing establishments based on hospitality, services, rooms, location, and their ability to represent the local territory. Local tourism agencies, including the Ente Turismo Langhe Monferrato Roero and Alexala, have noted that the national broadcast serves as a significant promotional opportunity to highlight the region's vineyards, historic villages, and tourism identity.