Monster Energy renews sponsorship of Rema Festival

Monster Energy has renewed and expanded its sponsorship of the Rema Festival, an event promoted by the World Surf League (WSL) and held in Saquarema, Brazil. The partnership, which has existed for two years, will see the brand increase its involvement in both surfing and skateboarding.

A key component of the renewed agreement is the creation of the Monster Surf Lounge within the REMA House. This dedicated area will focus on athlete performance and recovery, providing functional training equipment, mobility tools, and myofascial release resources to support competitors at Itaúna Beach.

For the general public, the brand plans to offer interactive experiences, including personal surfing lessons, beverage sampling, and sustainability initiatives focused on can collection and recycling. Giuliano Odone, Marketing Director for Monster Brazil, stated that the expansion aims to move beyond brand exposure to directly support athlete performance.