Montenegro promotes tourism and culinary traditions in Cetinje and Paris

Montenegrin regional promotion is underway through both culinary and tourism sectors. The International Prosciutto Fair (MESAP 2026) is scheduled to take place in Cetinje on September 18 and 19. The event aims to preserve tradition and promote high-quality cured meat products, featuring domestic and international exhibitors, professional panels, and tastings. The program includes a ceremonial opening, a prosciutto slicing competition, and musical performances by Jadranka Barjaktarović and Adi Šoš.

Simultaneously, the Tourism Organization of Tivat is participating in the IFTM Top Resa international tourism fair in Paris from September 15 to 17. This initiative follows an 18% increase in overnight stays by French tourists in Tivat during the first eight months of 2026. The Tivat delegation is engaging with media, travel agencies, and hotel industry professionals to leverage direct flight connections provided by Transavia and Air Montenegro to further expand the French market.