Montilla-Moriles Wine Route launches new tourist passport

The Montilla-Moriles Wine Route, managed by the Association for the Promotion of Wine Tourism (AVINTUR), has launched a new Tourist Passport to promote regional enotourism. The initiative, supported by the Provincial Tourism Board of Córdoba, features five different itineraries designed to encourage visits to various establishments and resources across 17 municipalities.

Participants can collect the passport at participating locations and earn stamps for each completed experience. Completing an entire itinerary allows visitors to enter prize draws, with top rewards including wines and other local products. The project is scheduled to remain active until December 31, 2027, and aims to foster visitor loyalty and regional movement through its 58 public and private partners.