Morat and GEF unveil AM:PM collection at Colombiamoda 2026

Colombian band Morat teamed with fashion label GEF to launch the AM:PM collection during the first day of Colombiamoda 2026. The line, inspired by the band's album concept “Ya es mañana”, follows a day‑to‑night narrative, offering denim, streetwear, tailored blazers, oversized jeans and experimental fabrics.

The runway featured an office‑themed entry, an alarm‑clock opening, and live music performed by Morat that they created specifically for the show. The collaboration highlights a growing partnership between music and fashion in Colombia, with the band participating in every stage of the design process.

The collection aims to let wearers adapt each piece to different moments of the day, reflecting the band's message of living in the present while moving forward.