Morelos and Villa Elisa Unveil Summer and Winter Tourism Promotion Campaigns

The government of the Mexican state of Morelos announced a Summer 2026 tourism campaign to run from 15 July to 30 August. The plan, presented by Tourism Secretary Daniel Altafi Valladares, targets five visitor segments – recreational, cultural, community, nature and wellness – and projects 1.683 million tourists, with an estimated economic impact of over 2.043 billion pesos.

In Argentina, the municipality of Villa Elisa (Entre Ríos) launched a winter‑season promotion effort aimed at attracting visitors before the holiday break. The strategy combines digital outreach, collaborations with influencers and media, participation in the national food fair in Buenos Aires, and a partnership with TV Pública to reach potential travelers in key source markets.