Mori Trust Group partners with Wakayama Prefecture for regional promotion

Mori Trust Group is expanding its regional co-creation project, ‘CoCo JAPAN’, through a new partnership with Wakayama Prefecture. The initiative aims to increase awareness and expand sales channels for the prefecture’s traditional crafts and products certified by the ‘Wakayama Ichibanboshi Award’.

The project will utilize three key locations to reach office workers and travelers: the CoCo Lounge within Tokyo World Gate for exhibitions, the TIC TOKYO tourist information center near Tokyo Station for promotions, and the Nanki Shirahama Marriott Hotel for special breakfast menus and local markets.

Building on previous collaborations with Kinokawa City, this expanded partnership seeks to create new customer touchpoints by showcasing regional resources across both the Tokyo metropolitan area and Wakayama Prefecture.