Morinaga & Co. seeks to accelerate global growth of HI-CHEW brand

Morinaga & Co., Ltd. is moving to accelerate the global growth of its candy brand, HI-CHEW. Takashi Tsutsumi of the company's Marketing Division stated that the brand aims to increase its international presence, following the founders' ambition to establish the company as one of the world's five largest confectionery manufacturers.

In a separate development within the Japanese food sector, Kagome Co., Ltd. has announced its marketing strategy for the autumn and winter seasons. The company is focusing on maximizing Western-style meal opportunities and expanding the use of tomato-based products. To address consumer trends toward time-saving cooking, Kagome is launching new products such as 'caramelized onion' preparations to reduce prep time and various microwaveable tomato-based dishes.