Morocco automobile market slows in August 2026

The Moroccan automobile market experienced a slowdown in August 2026, though year-to-date figures show continued growth. According to AIVAM data, total new vehicle registrations reached 14,979 in August, a marginal 0.9% increase compared to the previous year.

Passenger car sales saw their first monthly decline of the year, dropping 2.2% to 12,716 units. This decrease was partially offset by a 22.1% surge in light commercial vehicle (VUL) sales, which reached 2,263 units. Despite the August slowdown, the market grew 14.2% from January to August 2026, totaling 167,465 units.

The market is undergoing a significant shift toward electrified powertrains. Electrified vehicles accounted for 17.4% of passenger car sales by the end of August, up from 10.9% in August 2025. Plug-in hybrids (PHEV) saw the most dramatic growth, increasing by 135.1% to 8,144 units. Fully electric vehicle registrations also rose by 84.2%.

Additionally, Chinese brands continue to expand their presence in Morocco. The 21 brands tracked by AIVAM recorded 17,096 passenger car registrations since the start of the year, a 141.5% increase, bringing their market share to 11.6% compared to 5.4% in August 2025.