Morocco chicken prices approach 30 dirhams per kilogram

Chicken prices in Morocco have risen significantly, reaching nearly 30 dirhams per kilogram in some markets. This surge has sparked concern regarding the purchasing power of Moroccan families, particularly those with limited incomes who rely on poultry as an affordable source of animal protein.

The Moroccan Observatory for Consumer Protection has called for increased market monitoring and greater transparency regarding production, distribution, and marketing costs. The organization emphasized the need for accurate data to help consumers understand market fluctuations and urged authorities to investigate potential imbalances in the supply chain.

In response to the price hikes, some consumers have initiated calls for voluntary boycotts to influence demand and pressure sellers to lower prices. While consumer advocates note that such actions can serve as a tool for expressing economic dissatisfaction, they caution that market stability also depends on production costs, feed prices, and transport logistics.