Morocco showcases tourism on Las Vegas Sphere with Visit Morocco campaign

The Moroccan National Tourist Office (ONMT) launched a high‑profile advertising campaign by displaying the "Visit Morocco" brand on the Las Vegas Sphere, the world’s iconic digital billboard. The campaign marked Morocco as the first country to use the massive LED sphere, projecting immersive videos of the nation’s landscapes, culture and identity.

The initiative coincided with heightened global interest in Morocco due to the FIFA Club World Cup being hosted in the United States and the continued success of the national football team, the Lions of the Atlas. ONMT aimed to move beyond traditional stadium ads, seeking lasting viral exposure on social media, where footage of the Sphere generated millions of views and widespread sharing.

According to an ONMT press release, the operation is part of a broader strategy to strengthen Morocco’s international tourism brand, positioning the country as a modern, visually compelling destination for future travelers.