Morocco’s Culinary Tourism and Fez Heritage Draw Growing Visitor Interest

Travelers are increasingly flocking to Morocco for its food scene, with gastronomy tourism generating 25‑30% higher spending than traditional visits. Online searches for “typical Moroccan dishes” have risen 150% in the past year, prompting Destination2’s Katie Evans and chef‑nutritionist Yure Piers to publish a guide to the country’s top restaurants and cooking traditions.

In parallel, Fez – the country’s oldest imperial city – is highlighted as Morocco’s cultural and intellectual heart. Home to Al‑Qarawiyyin, the world’s longest‑running university, Fez’s medina showcases centuries‑old crafts, including its famed leather tannery, where artisans continue historic leather‑working methods. The city blends historic alleys with modern amenities and direct flight links, such as connections from Miami, underscoring its appeal to international visitors.