Morris & Co. expands design collaborations with Swyft and Habitat

Morris & Co. has expanded its collaborative presence in the home decor market through new partnerships with Swyft and Habitat.

Swyft has released a collection featuring three unarchived heritage prints from the Morris & Co. archives. The collaboration includes various furniture pieces, such as the Model 02 3-Seater Sofa in Willow, the Model 15 3-Seater Sofa in Blackthorn, and the Model 05 Loveseat in Fruit, designed to add maximalist character to modern interiors.

In the bedding sector, Habitat has launched its AW26 collection in collaboration with Morris & Co. The release highlights a trend toward heirloom-style and quilted bedding, specifically featuring the Hyacinth Quilted Bedspread. Industry experts note that these designs cater to a growing consumer appetite for nostalgic, layered, and comfortable bedroom aesthetics.