Morrisons launches Instacart AI smart trolleys in Preston

Morrisons has launched Instacart’s AI-powered Caper smart trolleys at a supermarket in Preston, England. This marks the first UK retail partnership for the North American firm Instacart regarding its smart trolley solution.

The technology automatically recognizes items as they are placed in the trolley, including weighing fresh produce on the spot. The trolleys feature touchscreens that display a running basket total to assist with budgeting, provide product recommendations, and allow customers to scan loyalty cards to access promotions.

To streamline the shopping process, customers can bag items as they shop and complete their purchase by scanning a barcode on the trolley's screen at a dedicated checkout lane. Morrisons is working with Bauer Media Outdoor UK to promote the new technology to its customers.