Morrisons launches three new chocolate bar flavours, custard cream gets 10/10

Morrisons has added three new milk‑chocolate bars to its range – Custard Cream, Jaffa Orange and Peanut Butter & Jelly – each featuring a chunky filling between the chocolate. Food blogger Minstrel Munches posted a TikTok video showing the three bars and tasted the Custard Cream version, describing it as “top tier” and rating it a perfect 10 out of 10. The clip generated a wave of positive comments, with viewers eager to try the new products.

The launch follows Morrisons' recent innovation of AI‑powered shopping trolleys, highlighting the retailer's push to combine novel product offerings with technology‑driven store experiences.