Morrisons pledges price matches on 500 essentials and launches Disney fruit range

Morrisons has announced an ‘Unbeatable Prices’ commitment, pledging to match or beat the prices of major competitors including Aldi, Lidl, Tesco, Sainsbury’s, and Asda on more than 500 everyday essential products. The price match initiative covers various items such as carrots, salad tomatoes, and bananas.

In conjunction with this pricing strategy, the retailer is launching a new Disney-themed fruit range featuring Winnie the Pooh. The line includes three specific products: a six-pack of apples, a five-pack of pears, and a 500g pack of easy-peelers. This follows previous Disney-themed fruit launches featuring characters from Lilo & Stitch, aimed at encouraging children to consume more fruit for school lunchboxes.