Morro de São Paulo and Boipeba launch new tourism brand

The Commercial and Business Association of Cairu (ACEC) has introduced a new brand and an official sales portal for the tourist destinations of Morro de São Paulo and Boipeba. The project aims to unify the two locations under a single promotional strategy while maintaining their individual identities.

The new brand, centered on the concept ‘Escolha sua maré’ (Choose your tide), focuses on a variety of experiences including gastronomy, nature, local culture, and nightlife. The newly launched sales portal is designed to connect local tourism offerings—such as accommodations and services—directly with travel agencies and operators to increase regional visibility.