Nissin York launches Pokemon 30th anniversary Pilkul 400 collaboration

Nissin York is releasing a limited-edition series of Pilkul 400 lactic acid bacteria drinks to celebrate the 30th anniversary of Pokemon. The collaboration features 22 different package designs showcasing 51 different Pokemon from the Kanto region, including popular characters like Pikachu, Eevee, and Gengar. Additionally, the packaging includes Beedrill, referencing the product's name.

The new packaging will be available nationwide in Japan, excluding Okinawa, starting in early November 2026. To coincide with the launch, the company is running a giveaway campaign from November 1 to December 12, where customers can win special themed merchandise, such as blankets, cooler bags, and stickers, by uploading receipts from the participating products to a dedicated website.