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[BUSINESS] · Brazil · 2 sources

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Motorcycle manufacturers launch new models in Brazil

The Brazilian motorcycle market is seeing several new model launches and updates across various segments.

Yamaha has introduced updates for its 2026 and 2027 lines. The Crosser 2027 models (S and Z versions) now feature Bluetooth connectivity via the Yamaha Motor On app, full LED lighting, and new color options, with prices ranging from R$ 22,890 to R$ 24,990 for special editions. The NMax ABS Connected 2026 line saw a price increase of R$ 400, maintaining its position as a key urban scooter despite heavy competition from the Honda PCX.

Haojue, through Grupo J. Toledo, is reintroducing the Burgman name to the Brazilian market with the Burgman ADX 125. Priced at R$ 16,950, this updated scooter aims to serve both first-time riders and urban commuters.

Additionally, Voge is preparing to enter the mid-displacement trail segment in Brazil. The brand is expected to present the 300 DS model at the Festival Interlagos 2026, positioning it as a competitor to the Honda Sahara 300 and Yamaha Lander.

Entities

Grupo J. Toledo · Haojue · Honda · Voge · Yamaha Motor