Mountain Dew expands global presence with new campaigns and flavors

Mountain Dew is expanding its market presence through new product launches and marketing campaigns in India and the United Kingdom.

In India, PepsiCo India has launched a high-octane campaign featuring celebrity brand ambassador Mahesh Babu. The campaign focuses on the accessibility of the brand, specifically highlighting the 400ml PET pack priced at ₹20. The initiative includes a new television commercial directed by Ali Abbas Zafar, designed to reinforce the brand's “Darr Ke Aage Jeet Hai” philosophy through high-energy storytelling.

Simultaneously, the brand is introducing its Pitch Black flavor to the UK market. The citrus grape-flavored soda, which has previously had limited runs in the US, will roll out nationwide in November via distributor Carlsberg Britvic. Before the general release, the product will be available exclusively through the Booker Group wholesaler during October. This expansion follows a period of growth for Mountain Dew in the UK, where sales have increased by 11.5% year-over-year.