MOVA launches AI‑powered smart appliance range in Romania

Global premium smart‑home brand MOVA, founded in 2024, officially entered the Romanian market in early May 2026. At a launch event in Bucharest the company presented an ecosystem of AI‑driven products aimed at smart living, including robot vacuums such as the V70 Ultra Complete and S70 Ultra Roller, the world‑first vertical wet‑and‑dry robot M50 Ultra, the cordless S7 Ultra, as well as specialised robots for pool cleaning (X10) and window washing (N1). The rollout also covers kitchen appliances, coffee makers, personal‑care devices and pet‑care solutions.

MOVA’s products will be sold through Romanian partners Black Tech Group, eMAG and Altex, both in physical stores and on major online retail platforms. The brand already operates in more than 3,000 stores worldwide, serving over 1.4 million households and a community of more than 4 million registered members.