Movable Ink launches headless marketing capabilities

Movable Ink has announced the launch of new headless marketing capabilities designed to allow marketers to manage and optimize campaigns through their existing AI tools. This development is powered by the company’s Model Context Protocol (MCP) Server, which connects external AI platforms like Claude and ChatGPT to Movable Ink’s ecosystem.

The technology aims to bring automation and decisioning principles typically found in paid media to owned channels such as email, mobile, and web. By exposing more than 50 APIs across eight domains, the MCP Server enables users to use natural-language prompts to manage content, activate audiences, review creative assets, and pull performance reporting while maintaining brand consistency.