Move & Co transitions to premium authorial leather bag brand

Move & Co, a Brazilian brand founded by sisters Camila Mendonça Viel and Caroline Mendonça Rocha, is transitioning into a premium authorial label specializing in leather bags. The company is leveraging over four decades of family experience in the São Paulo retail sector to develop products focused on design, quality, and functionality for contemporary women.

Originally launched in 2025 as a digital multi-brand operation, the business underwent a strategic shift in 2026 to focus on its own line of signature accessories. The brand’s identity is built on pillars of timeless sophistication and exclusive curation.