Movistar Plus launches programmatic ads in Spain, free month in Mexico

The Trade Desk has been selected as the programmatic partner for Movistar Plus' premium streaming inventory in Spain. The deal allows advertisers to buy connected‑TV slots with greater control, transparency and audience targeting, and will be rolled out in phases across sports, movies, entertainment and original content.

In Mexico, Movistar Plus is offering a free‑month subscription through a collaboration with Elle magazine. Readers of the June edition can redeem a gift‑card for the Plan Libre, which provides access to more than 70 channels, films and series. The promotion must be activated by 21 August to claim the complimentary month.