Mr. Porky signs sponsorship deal for ITV football coverage

sponsorship deal pork scratchings football coverage EFL Carabao Cup

Pork scratchings brand Mr. Porky has entered into a sponsorship agreement to support ITV’s coverage of the English Football League (EFL) and the Carabao Cup for the 2026/27 season.

The deal includes branding across 19 live matches, consisting of ten EFL fixtures and nine Carabao Cup games, including the semi-finals and the final. Additionally, the sponsorship will feature more than 60 highlights programmes. Branding will appear across ITV1, STV, ITV4, and ITVX.

This partnership follows the brand’s recent sponsorship of PDC Darts on Sky Sports. The campaign, developed with Bray Leino, utilizes a concept titled ‘Scratch Day Analysis’ to engage viewers by parodying football punditry through the lens of snack consumption.

Entities

Carabao Cup · English Football League · ITV · Mr. Porky

Sources

Mr. Porky sponsors ITV football coverage for 2026/27 season [retailwit.com]

19 days ago

Mr Porky kicks off deal to support ITV footie coverage [www.decisionmarketing.co.uk]

19 days ago