Mrs. GREEN APPLE launches global ‘POPS’ album campaign

Japanese band Mrs. GREEN APPLE is launching a global promotional campaign for their sixth original full-length album, ‘POPS’, scheduled for release on September 30.

In a first for a Japanese artist, the band has partnered with YouTube to feature a custom seek bar on their official channel. From September 29 to October 28, the progress bar on long-form videos will turn green and feature a green apple icon. Additionally, YouTube will launch outdoor advertising for the band in seven cities across six countries, including Seoul, Shibuya, New York, Los Angeles, São Paulo, London, and Mumbai. This marks the first time a Japanese artist has had YouTube-driven outdoor ads in cities such as Mumbai and São Paulo.

The band is also engaging in various media appearances, including a cover feature for ‘anan’ magazine that utilizes a special wide-format layout to express the themes of their song ‘Manashi’. They are also featured in the upcoming autumn/winter issue of ‘10 MAGAZINE JAPAN’. To celebrate the digital release, the band will host online listening parties and promotional campaigns.