Mrs Hinch Demonstrates Personal Cleaning Routine at Essex Farm

Cleaning influencer Sophie Hinchliffe, known as Mrs Hinch, posted an Instagram video to counter rumours that she employs a cleaner. In the clip, filmed three weeks into the school summer holidays, she performed a range of household tasks at her £1.1 million five‑bedroom farmhouse in Essex. Her routine included transporting laundry, changing her sons' bed linen, cleaning the bath and wash basins, vacuuming, sanitising the toilet with Pink Stuff powder, wiping kitchen worktops, mopping laminate flooring and even tending to her chickens. The video highlighted products from her brand partnerships with Lenor and Bold, underscoring that she personally handles the cleaning of her home despite her public cleaning persona.

The post was intended to silence speculation about her hiring external help and to showcase that she still carries out the cleaning work herself, reinforcing her credibility as a cleaning expert.