MRV uses geographic intelligence to select construction sites

MRV, Latin America’s largest economic housing developer, employs geographic intelligence and a specialized landbank sector to determine the viability of new construction sites. The selection process involves analyzing hundreds of urban indicators to ensure projects integrate efficiently with the existing urban fabric.

Key criteria for site selection include mobility and accessibility. The company prioritizes locations near highways, major avenues, and public transport corridors, such as metro stations and BRT lines, while discarding areas with narrow access roads or a lack of alternative routes. This strategy aims to reduce commute times and improve quality of life.

Additionally, the company evaluates proximity to essential services. Technical analyses map the availability of anchor businesses, such as supermarkets and wholesalers, within a two to three-kilometer radius of the proposed development. This rigorous funnel of criteria ensures that projects remain compatible with housing programs like ‘Minha Casa, Minha Vida’ by balancing engineering, legal compliance, and regional demand.