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[BUSINESS] · United States · 7 sources

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MS NOW expands streaming service to connected TV platforms

MS NOW, owned by Versant, has expanded its direct-to-consumer streaming membership to several connected television platforms, including Apple TV, Roku, Samsung, Google TV, and Amazon Fire TV. This expansion allows subscribers to access the network’s 24-hour live news feed and on-demand episodes without a traditional cable or satellite subscription.

The rollout, announced on November 2, 2026, coincides with the US midterm elections. The network plans to feature prominent personalities, such as Rachel Maddow, Nicolle Wallace, and Chris Hayes, for election-night coverage.

Membership is priced at $7.99 per month or $79.99 annually. As part of a midterm promotion, new subscribers can receive a 30% discount on their first annual subscription through November 17. While the service is now available on major TV platforms, some interactive features, such as live Q&A sessions with journalists, are not expected to be available on connected TVs until early 2027.

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Apple TV · MS NOW · Rachel Maddow · Roku · Samsung · Versant