MSC Cruises unveils luxury retail spaces on new MSC World Asia ship
MSC Cruises announced that its upcoming flagship, MSC World Asia, will feature extensive luxury retail areas when the vessel enters service in December 2026. The ship will host two main shopping zones – the outdoor World Promenade and the indoor World Galleria – where guests can browse boutiques carrying brands such as Chanel, Dior, Jo Malone London, Xerjoff, Swarovski, Omega and the multi‑brand TimeVallée (including Breitling, Cartier, Chopard, Hublot, IWC, Panerai and TAG Heuer). Additional spaces will offer fine‑jewellery, designer accessories and cosmetics.
For the first time on an MSC vessel, dedicated pop‑up shops will appear in two family‑focused venues, The Harbour (an open‑air theme park) and The Clubhouse, selling MSC‑branded merchandise like T‑shirts, tote bags, towels, games and other collectibles. Senior Vice President of Onboard Revenue Georg Schmickler said the aim is to deliver “an exceptional onboard shopping experience that reflects the spirit of the journey” and to provide guests with meaningful keepsakes.
MSC World Asia will begin Mediterranean itineraries on 4 December 2026, calling at ports including Barcelona, Marseille, Messina, Civitavecchia (Rome), Naples and Valletta.
Entities: Georg Schmickler · MSC Cruises · MSC World Asia · MSC World Asia · Omega · Swarovski · TimeVallée